Case · ZF Friedrichshafen
Strategic procurement at the interface of corporate communications, IT and procurement.
As a founder-led consultancy, ADDRED developed a sourcing strategy for agencies, digital platforms and technical services in an international automotive environment, with Lars Rompe responsible for the engagement.
Automotive
Marketing & IT Procurement
Sourcing Strategy
Demand & Stakeholder Management
Business situation
Digital communications combined creative, technical and commercial requirements.
The development of digital corporate communications required a reliable sourcing strategy for agencies, content management technology, technical operations and related digital services.
ADDRED responsibility
Structure requirements, engage the market and secure decisions.
ADDRED connected demand management, stakeholder alignment and strategic procurement in a consistent approach across business, procurement and IT.
- Sourcing strategy for agencies and digital services
- Requirements structure for the new zf.com environment
- Sourcing of CMS, operations and technical services
- Demand management across corporate communications, procurement and IT
- Preparation of robust supplier and award decisions
Impact
A reliable decision framework for complex digital sourcing.
Connecting functional, technical and commercial requirements strengthened transparency, decision quality and governance in a demanding stakeholder environment.
Quantitative spend and outcome claims will only be published after documented validation and clearance.
Comparable situation
Do marketing, agency or IT services need to be strategically reorganised?
Discuss demand management, sourcing and stakeholder governance directly with ADDRED.